If you believe that your success is tied to others, then you have to connect. Connect with people that help advance your thoughts and ideas. Connect with people who show you the paths to greater fulfillment. Connect with people who give you validation and an important sense of community and belonging. You have to understand that doing it alone is impossible. That isolation and insulation are your enemies. Once you accept this, then you have to engage others in your quest to become the best you can be. The best way to meet people is to be introduced to them.
As I have said many times, networking is a contact sport but it is also a team sport. In that vein, working with a partner or a team makes it so much easier to meet people. Meeting people at a social gathering, corporate reception, or other general networking opportunity is so much more fun and productive, if you are being introduced to others. No one is truly comfortable with the solitary process of "cold calling" and walking up to people we do not know and introducing ourself. The process of having someone else pave the way by making the connection is always more elegant and effective. If you want to meet new people or a specific person, form a pact with a person or people you know going to the event, to introduce one another to people they meet/know to each other. This can turn these often anxiety ridden moments into a pleasure.
After I gave a presentation on networking and the power of the introduction recently, a young, very hip African American man approached me. He thanked me for the idea of "being introduced" to others. He was very excited and animated and told me that it was like having a "hype man". "You know, a hype man, the guy who promotes the rapper", he said (he crouched down starts shaking his dreadlocked head and pointing at an imaginary rapper and rapping) "He's the greatest rapper!" Yes, we all need a team of hype men or women. Advocates to give us third party endorsements. Someone else to talk about us, instead of ourselves. My best friend Willie used to call me his "Press Asian" when we were students. 🙂 I was trying to help him get more visibility on campus. I was unwittingly a very early version of a hype man! We need others to refer us, promotes us, and introduce us to "audiences" and opportunities.
The old maxim holds true, " Could not have said it better myself."
But the art of the introduction goes beyond the sometimes superficial event scene and can be more targeted than general hype and promotion of your brand. You also need people on your hype team who know you well to partake in a much more strategic form of introduction. An introduction to others who you don't know that the team thinks you should meet. Others you have identified and want to meet. In either case, a warm introduction that gives you more credibility and enhances your value can make all the difference.
The answers to these questions will help determine your strategy to meet people through introduction to advance your network and your career.
- What are your goals, your priorities, your needs? What are you looking for? In other words, you have some direction that guides your networking. Otherwise, you foolishly think opportunity will come up and throw you a surprise party.
- Who do you want to meet? Who do you want to talk to? Have you identified specific individuals, experts, executives, potential mentors/sponsors that you want to meet? There should always be people that you have respect, have a valuable perspective, or could help you– people you would like to talk to.
- Which organizations, companies, non-profits do you admire? At some point you want to know these entities better, understand them, and perhaps be affiliated with them? Like individuals, you should be tracking organizations that you think are leaders, innovative or just plain intriguing.
With these goals and targets in mind, you need to unleash your hype team. Talk to your inner network and pick their brains on who knows the people and organizations on your list. Start recruiting your hype team members. Make sure they are up to date on your resume and your skills, knowledge, and abilities. And then push them to find connections and introduce you.
These referrals are not a list of names and contact info given to you—that is bad form. There must be a warm hand-off, which requires a personal and professional introduction. In some cases you may want to draft an intro, just as you would do for a letter of reference. What do you want the intro to say and sound like? Why leave it to chance?
Of course, this only works because you are the hype man for your network too. You have to be willing to refer and introduce your network to others.
Lastly, if you are ever going to be introduced as a speaker, or recognized at an event, make sure you provide some guidance. Often, people will ask you to draft the public intro. Don't just give your resume and cross your fingers–provide the intro and shape your brand!
Use the team concept of networking to meet people and uncover opportunities through introductions. Get a hype team and join a hype team or three. Make every introduction count. You will see that networking can be more enjoyable and successful when you work together.
Thanks for reading. John
2 thoughts on “The Art of the Intro—Do you have a Hype Man?”
And, your friends will usually be much less modest on your behalf! They can promote you much more shamelessly than you would ever do for yourself.
John, it’s great advice to “prep” your friend in advance. They may want to talk about your excellent golf game instead of the important business qualities you had. On the other hand, listening to someone describe you to another person can be a great way to learn more about the way they see you (that you might not see in yourself).
You are so right. With a little direction your friends can be extraordinary ambassadors and advance people. Thanks for your insights. Cheers John