Whether you like it or not you have created and not necessarily curated an online presentation of yourself . What is your online presence right now? What is your online reputation? Your online brand?
All of us own our own media companies now. We each have the ability to speak up, to tell our stories, and if we're good and if we're lucky, to be heard.
Too often, though, there's no signal. You may be pumping noise through your social media outlets, but noise isn't signal. It's merely a distraction. You're talking, but you're not saying anything, at least nothing that's being heard.
You get to choose your story. If the story you've chosen doesn't get through, it's up to you to fix that. Pick a story that reflects your work, sure, but also one that resonates with the receiver.
The point is you are the protagonist of your own reality show. Take control of the script. What is the story you are trying to tell?
- Linked-in page with a job title for someone who was fired a year ago!
- Bad photos, Not just unattractive but weird and quasi inappropriate
- I Googled a 39 year old professional and nothing came up! Nothing. No Linked-in.
- Bad photos!
- Google thyself-– Just to check what others see.
- Get a Linked-in account--If you are a serious job networker you must have one and use one.
- Update your social media sites–Keep them up to date or take them down. Just lunacy to see Linked-in sites that look abandoned and neglected–there goes your brand.
- Consider starting a blog or a personal website to actively post relevant videos, papers, opinions, articles that you have created.
Conduct a quick audit. Develop a strategy for your story. Take control of your brand management.